AGS vs Follow Up Boss
Follow Up Boss reminds you to follow up. AGS does the follow-up for you.
FUB is a solid CRM for US agents who want to be reminded to call. AGS is for agents who want every follow-up, nurture sequence, and piece of content happening automatically — without picking up the phone.
The short answer
FUB is the right tool for a manually-driven, phone-heavy US team. AGS is the right tool for agents who want automation-first, international market support, and an education layer built in.
AGS is the right choice if…
- Agents outside the US (UAE, India, UK, Australia)
- WhatsApp-primary agents who need automation, not reminders
- Agents who want content and review automation alongside their CRM
- Teams wanting done-for-you onboarding + training
- Agents who want to reduce manual follow-up work, not be reminded to do it
Follow Up Boss may suit you if…
- US-based teams with a phone-heavy, manual follow-up culture
- Agents who prefer human-led outreach over automation
- Teams already deeply embedded in the FUB ecosystem
Feature by feature
| Feature | AGS | Follow Up Boss |
|---|---|---|
| Market Fit | ||
| Primary market | Global (UAE, India, UK, US, AUS) | US primarily |
| WhatsApp as primary channel | ||
| Portal integrations (Bayut, PF, Rightmove, Domain) | US portals only | |
| Automation | ||
| Automated follow-up sequences (no agent action needed) | Partial (reminders, not auto-send) | |
| AI lead response in under 60 seconds | ||
| Multi-channel (email + SMS + WhatsApp) | Email + SMS (no WhatsApp) | |
| Review request automation | ||
| Content | ||
| AI listing and social content generation | ||
| Social media scheduling | ||
| Pipeline | ||
| Visual deal pipeline | ||
| Automatic stage progression | Manual | |
| Training | ||
| Built-in agent training | ||
| Pricing | ||
| Starting price (per month) | From $97 | From $69 |
| Includes course / training | ||
Common questions
I'm in the US — should I use Follow Up Boss or AGS?
If your workflow is primarily phone-call-driven and you want a tool to manage who to call and when, FUB is well-suited for that. If you want automated sequences running without you, WhatsApp automation, content generation, and training built in, AGS delivers more for a similar price.
Does AGS integrate with US lead portals like Zillow or Realtor.com?
AGS integrates with major international portals and can receive leads from US sources via Zapier and webhook. Native Zillow and Realtor.com integrations are on the roadmap for 2025.
Is Follow Up Boss more reliable since it's been around longer?
FUB is a mature product with a strong track record. AGS is newer but built on enterprise-grade infrastructure. For agents outside the US or agents who prioritise automation over manual follow-up reminders, the feature gap outweighs the maturity difference.
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