27 Real Estate Follow-Up Scripts That Get Replies (Copy & Paste)

How to use these scripts

Three rules. Keep them WhatsApp-length — under three lines, one clear ask. Always swap in a real detail: the building, the area, the price, their name. And end with a question that's easy to answer, because a yes/no is far more likely to get a reply than an open-ended pitch. The problem was never your writing — it's the follow-up that never gets sent. Fix the habit and these convert.

New lead (scripts 1–5)

Speed wins. Contact a lead within 5 minutes and you're about 9× more likely to qualify them than at 30 minutes. These go out fast.

1. "Hi [name], it's [agent] from [brand]. Saw you asked about the [2-bed in Marina] — it's still available. Quick one: are you looking to move in the next 30 days, or a bit further out?"

2. "Hi [name], thanks for the inquiry on [property]. Is this for end-use or investment? I'll send you the right options either way."

3. "Hi [name], [agent] here. The [building] unit you asked about has a payment plan most buyers don't know about. Want me to send the breakdown?"

4. "Hi [name], I can show you [property] tomorrow at 11am or 4pm — does either work? Happy to send a quick video first if that's easier."

5. "Hi [name], before I send options — what's your budget range and which areas are you weighing up? Want to send you the right three, not twenty."

No-response follow-up (scripts 6–11)

The lead went quiet. Don't take silence as a no — take it as "not yet." Space these over days, not hours.

6. "No rush at all, [name] — should I send 2–3 similar options in [area] under [budget] for when you're ready?"

7. "Hi [name], still keen on [area]? A unit just came up that fits what you described — want me to send it?"

8. "Quick one [name] — has your timeline changed, or are you still planning to buy in [area] this year?"

9. "Hi [name], I'll stop sending if it's not the right time — just say the word. Or, if you're still looking, I've got something worth a look."

10. "[name], the [property] you asked about has had two offers this week. Wanted to flag it before it goes. Still interested?"

11. "Hi [name], want me to keep you posted on new launches in [area], or are you good for now?" (A "keep me posted" moves them to nurture; a "no" is a clean close.)

Post-viewing (scripts 12–16)

They saw it. Now find out what they actually think — without pressure.

12. "Thanks for coming by today, [name]. Honest take — was it close to what you pictured, or off the mark?"

13. "Hi [name], what did you think of [property]? If it's not the one, tell me what was missing and I'll find a better fit."

14. "[name], the seller asked if there was any interest after today. No pressure — just want to know if I should keep it on your list."

15. "Hi [name], if the [layout/price/floor] was the sticking point on [property], I've got two others that fix exactly that. Want to see them?"

16. "Hi [name], sleep on it? Happy to answer anything on service charges, payment plan, or resale before you decide."

Cold reactivation (scripts 17–21)

Leads from months ago. Reactivating a dormant lead costs 5–10× less than buying a new one — this is the cheapest pipeline you have. Buyers often re-engage 4–7 months after going quiet.

17. "Hi [name], it's [agent] — we spoke a while back about [area]. Prices have moved since then. Still on the lookout, or did you find your place?"

18. "[name], been a minute. The market in [area] shifted — a few good options opened up under [budget]. Want the shortlist?"

19. "Hi [name], cleaning up my buyer list — should I keep you on it for [area], or take you off? Either's fine."

20. "Hi [name], remember the [building] you liked last year? A similar unit just listed at a better price. Thought of you — want details?"

21. "[name], quick check-in — has anything changed on the buying front? Happy to pick up where we left off whenever you're ready."

Past client (scripts 22–24)

The people who already trust you. These keep the relationship warm and the referrals flowing.

22. "Hi [name], hope the new place still feels like home. Just checking in — anything I can help with, or anyone you know looking to buy or sell?"

23. "Hi [name], [building] values are up since you bought. Want a quick valuation so you know where you stand? No strings."

24. "Hi [name], it's been a year since we closed — congrats. If you're ever thinking about an upgrade or an investment unit, I'm one message away."

Referral ask (scripts 25–27)

Ask directly, make it easy, and time it right — straight after a good outcome.

25. "Hi [name], so glad the deal went smoothly. Most of my business comes from referrals — if a friend or colleague is looking, would you mind passing my number along?"

26. "[name], quick favour — do you know anyone in [area] thinking about buying or selling this year? Happy to look after them the same way."

27. "Hi [name], if you've got 30 seconds, a quick Google review would mean a lot — here's the link: [link]. And if anyone you know needs an agent, send them my way."

Why scripts alone aren't the fix

Here's the uncomfortable part: the best script you never send is worth nothing. The reason agents lose deals isn't bad copy — it's that the day-3 follow-up never goes out, the cold lead from March is never reactivated, the post-viewing message slips while you're at the next showing. The habit breaks, not the wording.

That's the case for automating the sequence. Load these scripts once, set the timing, and the new-lead reply fires in 60 seconds, the no-response follow-ups run on schedule, and the cold list gets worked every quarter — whether or not you remember. You approve and personalise; the system makes sure nothing falls through.

AGS runs these exact follow-up sequences on WhatsApp automatically — instant replies, multi-touch follow-up, and cold reactivation, all on rails. Start free for 14 days and get your first automation live the same day.